Wednesday, September 11, 2013

Online Game Ads



If you list yourself as “male” on Facebook you have probably been subjected to carnally-suggestive banner ads for online strategy games. While the games themselves differ a great deal, the marketing techniques do not. The basic framework for these banner ads is as follows:

1.      Must contain at least one illustration of an actual (or animated) woman displaying actual (or animated) cleavage
2.      Must allude to salacious content by referencing a minimum age or using terms like “Adults Only”.
3.      Must contain the words “play” and “now”
4.      Must link to an online recreational pursuit that is unlikely to bring the participant into contact with the actual (or animated) woman in the ad.

The first example is for a game called Pirates: Tides of Fortune, developed and marketed by a social gaming company called Plarium. Along with pirate strategy they also offer war strategy, new war strategy, economy strategy, nuclear strategy, farm strategy, and an obligatory online slot machine. The following ad popped up on my Facebook feed a few weeks ago:
As you can see, it features a comely animated lass who may have suffered a traumatic corneal injury. In bold letters we are told you must be a man over 18 to play. I assume that this is because women are psychologically unable to handle buccaneer-themed sexual innuendos as well as their male counterparts.  We are also reassured that they are peddling “The Most Addictive Pirate Strategy Game of 2013!” and while I have no doubt that must have been a tough category to dominate this year, I suspect the accolade may have been created for the product. This technique is not restricted to online swashbuckling strategy. I always enjoy when I see ad copy such as “Voted San Antonio’s Most Efficient Libertarian Vacuum Repair!” or “The Largest Selection of Discontinued Shoehorns in the Tri-State Area!”    

While “Pirates” may be the current favorite, it owes a sizable debt to Evony LLC who came under fire after launching the 2009 online campaign for their medieval civilization strategy game of the same name. Their ads featured increasingly lurid images of busty women who referred to male players as “My Lord” and invited would-be gamers to “play discreetly” in case they were concerned that someone might stumble into their mother’s basement unannounced. The company began by utilizing animated temptresses but eventually just started swiping pornography cover art. Not only were many of the ads denounces as blatantly sexist, many players were chagrined to discover that women pictured had nothing to do with the actual gameplay.

Their earliest ads featured an animated queen in period costume whose bosom appears to be under direct attack from a sword. The ad’s use of the “queen” designation implies some level of emotional and perhaps marital attachment:


In the next ad, your queen (although she is no longer designated as such) appears to have been liberated from both her captors and her inhibitions. Her expression is one of intense passion or carbon monoxide inhalation.



In the next ad, your endangered “queen” has been replaced by your endangered “lover” who is joined by her morally-pliable twin sister. Incidentally, it appears that the source of the carbon monoxide fumes has not yet been discovered.


In the next ad, they have abandoned any semblance of animation or period-accuracy. We are presented with a sultry blond whose role in your life is apparently so superficial she does not even qualify for the title of “lover”. The only thing that appears to be in danger now is the king’s pre-nup.


The Evony advertisements continue to digress until you are presented with a URL link disguised as a an actual pair of breasts. These ads are not limited to obscure PC gaming sites either. The following ad appeared under an article concerning 9/11 memorials on the Washington Times website:
As you can see, this ad features a well-endowed blonde woman whose outfit serves as a severally-overtaxed nipple retention system. In addition to that, the viewer is left to speculate on the suggestive positioning of her right hand (I choose to believe she is hiding her psoriasis). Clicking on the link brings one to the animated RPG game called Tynon where the object is to save the king from a Dark Wizard named Wyrm.Of course it is.

Marketing is a cut-throat business, but if it is a game market it as a game. I realize that targeted advertising is what allows companies like Google and Facebook to offer their services without charge, but is it too much to ask for a filter for online strategy game ads? Can I look at a news site without being subjected to an animated temptress with cleavage so disproportionate to her stature that it likely led to a slipped pixel in her lower back?

20 comments:

  1. Hmm... Without wishing to sound sexist here, salacious advertising will always be around in online gaming advertising due to the fact it attracts mostly a male oriented audience. Frankly, it doesn't bother me either way whether the ads are salacious or not. I have many games on my website with little or no advertising, come and check us out at Unblocked Games

    ReplyDelete
  2. This comment has been removed by the author.

    ReplyDelete
  3. "A cut of bread is 11 grams of carbs by and large so actually you could have one cut a day possibly however that is burning through all your carbs on entirely poor nourishment so I wouldn't suggest it when for the equivalent carbs you could have A LOT of veggies," says Dority.
    http://ketoismiracle.com/keto-power-slim-benefits-reviews-for-uk-women/

    ReplyDelete
  4. It’s good to check this kind of website. I think I would so much from you. แทงบอล

    ReplyDelete
  5. Free extreme harm can square development and cause your hair to age.
    Nutrient C is a ground-breaking cancer prevention agent that secures against the oxidative pressure brought about by free radicals

    https://supplementshopes.com/new-glo-hair-pills/

    ReplyDelete
  6. active lean keto At the point when the body's glucose level is decreased because of the eating routine's low starch content, the body goes about as though it is in a starvation state - in spite of the fact that it isn't - and starts consuming fats rather than sugars. This procedure thusly yields synthetics called ketone bodies as an elective wellspring of fuel.
    http://ketoismiracle.com/active-lean-keto/

    ReplyDelete
  7. Black Line Edge In the Market place, there are shocking upgrades out there yet only a few them are extraordinary and give you incredible opportunities to take your presentation to the accompanying level. From which Black Line Edge can be a conventional start for anyone.
    http://ketoismiracle.com/Black-Line-Edge

    ReplyDelete
  8. Active Lean KetoTo help in that it changes over the fat to fuel utilizing BHB ketones. This aides in diminishing difficult muscle to fat ratio and keeps you enthusiastic also. Moreover, it expands absorption rate and digestion rate that coordinates all the difficult fat and doesn't permit its reclamation in your body. This encourages you to accomplish a general solid and fit body.
    http://ketoismiracle.com/active-lean-keto/

    ReplyDelete
  9. Nutrition Stall this time and again growth in the direction of attractive suffering in the occasion that you perceive again and again time. Earlier than extended you are equipped to take substance enhancements or to ask on somebody’s behalf with fundamental weight manage strategy in http://nutritionstall.com/

    ReplyDelete
  10. Tetrogen Long haul contemplates should be completed to help these cases, anyway Tetrogen, similarly as pharmaceutical medications, which must fulfill stringent wellbeing guidelines. Accordingly, makers of home grown enhancements just need to make their items safe to eat and give clear labels.It is difficult to decide how successful Tetrogen or HCA is on the grounds that the enhancement can change in intensity from brand to mark.
    https://supplementshopes.com/tetrogen-capsule/

    ReplyDelete
  11. Zylophin RX Saw Palmetto – It is worried in bettering the sexual power too as in general execution. It places worry around the inside covering of the penis consequently upgrading its exhibition all through the intercourse.
    http://ketoismiracle.com/zylophin-rx-review/

    ReplyDelete
  12. I love visiting sites in my free time. I have visited many sites but did not find any site more efficient than yours. Thanks for the nudge! anuncios clasificados

    ReplyDelete
  13. The next time I read a blog, I hope that it doesnt disappoint me as much as this one. I mean, I know it was my choice to read, but I actually thought you have something interesting to say. All I hear is a bunch of whining about something that you could fix if you werent too busy looking for attention. سایت پیش بینی فوتبال

    ReplyDelete
  14. Tetrogen Or then again utilizing a few enhancements that you heard will support you and never did. Tetrogen day and night is a framework that has been utilized by more than a huge number of individuals and found to work quite well. Also, that is on the grounds that you are not required to do a great deal of work, stressing yourself or in any event, starving yourself for this item to fill in as it should.
    https://supplementshopes.com/tetrogen-capsule/

    ReplyDelete
  15. Bluoxyn This will diminish the pressure perspective. This will likewise lessen the downturn perspective by upgrading sexual needs. Horny goat weed extricate this is excellent for the upgrade of the sexual needs and drives. By improving sexual wellbeing, it will invigorate your body and improve the creation of testosterone level. There is no wonder right now. We as a whole realize that the body needs something after a particular age to your sex
    https://supplementshopes.com/bluoxyn-male-enhancement/
    https://maelenebennett.wixsite.com/bluoxyn
    https://www.completefoods.co/diy/recipes/bluoxyn-online
    https://www.completefoods.co/diy/recipes/bluoxyn-green
    https://www.completefoods.co/diy/recipes/bluoxyn-life

    ReplyDelete
  16. Bluoxyn supports the degree of stamina, kills short erection, and give a lift to your presentation in the bed with your accomplice. All the fixings are common and tried in the science labs. The genuine and noteworthy sexual life is hanging tight for you. For this incredible life, you ought to have Bluoxyn Male improvement.
    https://supplementshopes.com/bluoxyn-male-enhancement/

    ReplyDelete
  17. New You Keto maybe on the grounds that numerous undesirable bundled nourishments (think: potato chips, dessert, solidified pizza, treats, and so forth) do not have the fiber found in numerous entire food sources, including vegetables. Fiber helps top us off, and proposes that by essentially including more fiberto your menu, you can shed pounds about just as a progressively muddled methodology. Reliably picking entire nourishments is one approach to do this. More up to date proposes it's simpler to gorge .
    http://ketoismiracle.com/new-you-keto/
    https://www.completefoods.co/diy/recipes/new-you-keto-5

    ReplyDelete
  18. Presently individuals focus more on the impressive measure of profits that they get from their buys after some time. Top SMM Panel

    ReplyDelete
  19. Surgenx Keto
    For what reason didn't we test the impacts of the enhancements on weight reduction? All things considered, as a matter of first importance, we would most likely have needed to proceed with the testing over any longer timeframes to perceive any adjustment in weight. In any case, there's a greater explanation, too!Let's return to that announcement from the Prüvit video, "surgenX ketos make the fat dissolve off your body".
    http://ketoismiracle.com/surgenx-keto

    ReplyDelete
  20. qq online This particular is usually apparently essential and moreover outstanding truth along with for sure fair-minded and moreover admittedly useful My business is looking to find in advance designed for this specific useful stuffs…

    ReplyDelete