Wednesday, September 11, 2013

Online Game Ads

If you list yourself as “male” on Facebook you have probably been subjected to carnally-suggestive banner ads for online strategy games. While the games themselves differ a great deal, the marketing techniques do not. The basic framework for these banner ads is as follows:

1.      Must contain at least one illustration of an actual (or animated) woman displaying actual (or animated) cleavage
2.      Must allude to salacious content by referencing a minimum age or using terms like “Adults Only”.
3.      Must contain the words “play” and “now”
4.      Must link to an online recreational pursuit that is unlikely to bring the participant into contact with the actual (or animated) woman in the ad.

The first example is for a game called Pirates: Tides of Fortune, developed and marketed by a social gaming company called Plarium. Along with pirate strategy they also offer war strategy, new war strategy, economy strategy, nuclear strategy, farm strategy, and an obligatory online slot machine. The following ad popped up on my Facebook feed a few weeks ago:
As you can see, it features a comely animated lass who may have suffered a traumatic corneal injury. In bold letters we are told you must be a man over 18 to play. I assume that this is because women are psychologically unable to handle buccaneer-themed sexual innuendos as well as their male counterparts.  We are also reassured that they are peddling “The Most Addictive Pirate Strategy Game of 2013!” and while I have no doubt that must have been a tough category to dominate this year, I suspect the accolade may have been created for the product. This technique is not restricted to online swashbuckling strategy. I always enjoy when I see ad copy such as “Voted San Antonio’s Most Efficient Libertarian Vacuum Repair!” or “The Largest Selection of Discontinued Shoehorns in the Tri-State Area!”    

While “Pirates” may be the current favorite, it owes a sizable debt to Evony LLC who came under fire after launching the 2009 online campaign for their medieval civilization strategy game of the same name. Their ads featured increasingly lurid images of busty women who referred to male players as “My Lord” and invited would-be gamers to “play discreetly” in case they were concerned that someone might stumble into their mother’s basement unannounced. The company began by utilizing animated temptresses but eventually just started swiping pornography cover art. Not only were many of the ads denounces as blatantly sexist, many players were chagrined to discover that women pictured had nothing to do with the actual gameplay.

Their earliest ads featured an animated queen in period costume whose bosom appears to be under direct attack from a sword. The ad’s use of the “queen” designation implies some level of emotional and perhaps marital attachment:

In the next ad, your queen (although she is no longer designated as such) appears to have been liberated from both her captors and her inhibitions. Her expression is one of intense passion or carbon monoxide inhalation.

In the next ad, your endangered “queen” has been replaced by your endangered “lover” who is joined by her morally-pliable twin sister. Incidentally, it appears that the source of the carbon monoxide fumes has not yet been discovered.

In the next ad, they have abandoned any semblance of animation or period-accuracy. We are presented with a sultry blond whose role in your life is apparently so superficial she does not even qualify for the title of “lover”. The only thing that appears to be in danger now is the king’s pre-nup.

The Evony advertisements continue to digress until you are presented with a URL link disguised as a an actual pair of breasts. These ads are not limited to obscure PC gaming sites either. The following ad appeared under an article concerning 9/11 memorials on the Washington Times website:
As you can see, this ad features a well-endowed blonde woman whose outfit serves as a severally-overtaxed nipple retention system. In addition to that, the viewer is left to speculate on the suggestive positioning of her right hand (I choose to believe she is hiding her psoriasis). Clicking on the link brings one to the animated RPG game called Tynon where the object is to save the king from a Dark Wizard named Wyrm.Of course it is.

Marketing is a cut-throat business, but if it is a game market it as a game. I realize that targeted advertising is what allows companies like Google and Facebook to offer their services without charge, but is it too much to ask for a filter for online strategy game ads? Can I look at a news site without being subjected to an animated temptress with cleavage so disproportionate to her stature that it likely led to a slipped pixel in her lower back?


  1. Hmm... Without wishing to sound sexist here, salacious advertising will always be around in online gaming advertising due to the fact it attracts mostly a male oriented audience. Frankly, it doesn't bother me either way whether the ads are salacious or not. I have many games on my website with little or no advertising, come and check us out at Unblocked Games


  3. Much thanks to you such a great amount for sharing this awesome blog.Very moving and accommodating too.Hope you keep on sharing a greater amount of your ideas.I will love to peruse. Arts and Entertainment

  4. Much obliged to you for exceptionally usefull data..
    Content Management Development

  5. My Final Opinion!

    Thermo Burn Review Weight Loss is the fat blocker and prevent you from adding new fat for an increase in energy. It will helps your body burn fat by stimulating the production of enzyme and hormones that fuel your metabolism and burn excess calories. The cAMP in Rapid Tone Weight Loss activates protein kinase, which is involved in the breakdown of the building block of fatty tissue known as triglycerides. It helps to build muscle, breakdown fatty tissues also great fat melted product. I recommend to all my friends it is my final opinion about this amazing supplementations.

  6. Keto Tone Diet
    Further tips

    Don’t assume immediate weight reduction. Like with any herbal complement or food regimen, weight reduction can take time, so strive not to feel despondent if you don’t see modifications each day. A super way to song your development is by means of weighing yourself only once per week, at the same day every week. Weighing yourself each day can lead you to become obsessive approximately your weight loss dreams, and will have a poor impact for your intellectual health. Another tip is to ask your pals and circle of relatives to help you comprehend your weight reduction desires. They can encourage you to devour healthful foods along the Keto Tone Diet supplementation, and you could even decide to workout together.

  7. PureFit Keto Reviews
    Appreciate PureFit Keto item restrict.
    The dissatisfaction of kilos on a scale or a good belt you understand used to fit the idea. However, did you recognise that none of hormonal awkwardness to the absence of nutrients to physician prescribed medications you're taking may give portions of records about what makes you placed on weight? Antidepressants purpose weight choose up so in the occasion that you are discouraged and taking energizer pills alongside these traces, it hopes to look a knock in weight little by little continuously.

  8. Very Nice Article.! Thanks for sharing this amazing information ..


  9. Diet Plan Forskolin
    #If taking Keto Tone Diet– Then take 1 serving and blend it on your everyday object squeeze, or grain. As the package deal consists of best 30 servings so understand that you're taking pleasant 1 serving a day.
    #If taking Keto Tone Diet– Then basically eat up 2 tablets in morning with water 15-20 minutes in advance than your meals. As the compartment is squeezed with most effective 60 fantastic so do take best 2 tablets a day.
    Take after this ordinary in any event for ninety days if you have to carry out outrageous weight corporation comes about. In any case, do not manhandle any of the component as it may understand facet effects.


  10. It is crucial that you select the perfect plaything fordog toy box your dog. In zooplus we've toys of most materials and sizes.

  11. Kara Keto Reviews
    As a No bothersome side effects for our welfare. Endeavors to build up security This particular thing is splendid and the ideal eating routine or organization stand-out and by and large acknowledged by Basically FDA This procedure is stunning given the eating routine is just mind boggling isn't open to the overall public of the all inclusive community who tend to be Inside of 18 Avoided by mothers essentially holding up Also, this idea should be avoided fundamentally Sanita new mother Keep this with exceptional regions and drying This thing held a confirmation mile away or organization, in the representation associated with kids This particular framework is frequently not available in the progression, and what's more adjacent shops You should take after the headings of the forces How I can use?

  12. On the off chance that you pick the proper online entryway, you get an advertisement free gaming background where there are no irritating pop-ups to ruin the game-play for you. play color switch

  13. Your content is nothing short of brilliant in many ways. I think this is engaging and eye-opening material. Thank you so much for caring about your content and your readers. Click here to read more

  14. Kara Keto
    Shields before utilize:
    Keep Kara Keto Burnamid a chill spot from coordinate daylight.
    Keep Kara Keto Burnoff from young people and avoiding abuse this supplement before accomplishing the age of eighteen years.

  15. Your articles make whole sense of every topic.

  16. Whether somebody pursuit of his vital thing, hence he or she desires to be accessible that at length, hence that thing is maintained over here.

  17. Relevance is why it is not so effective to obtain websites from irrelevant sources, as is the case with links from highly relevant sources.Niche Relevant Blogs

  18. The more relevant incoming links from one website to other sites, the higher the ranking of the website is. High Authority Backlinks

  19. These
    A specific treatment will be additionally utilized capacities rapidly my body
    Individual. There is no uncertainty for us that mending through the mediator of underweight

  20. Just try to say ones substance can be as mind blowing. This clarity with your post is magnificent and that i might believe you're a master for this issue. High caliber alongside your agree license me to grab your present provide for keep altered by utilizing drawing closer blog entry. Much appreciated several alongside you ought to go on the pleasurable take care of business.
    how to start running when out of shape